NO TEMPO EM QUE A TELEVISÃO MANDAVA NO CARLINHOS

Carlinhos, who people in the class called Batata (or Bola, or Bolinha, or Bolão, or Gordo) was, as you have already imagined, very fat. Also, he ate everything he saw on television: chocolate milk from Miúcha, pasta from Patrícia, popcorn from Gatinho.

But one day he got tired of being called Potato and decided to go on a diet... which he saw on television! He ordered Gororoba Dois Mil, an American version and such, which arrived in the mail. Batata, oops, Carlinhos lost weight, it’s true. But he started to get tired, with a headache, feeling sick...

I won't even tell you what happened next... But Ruth Rocha does - with that unique way of transforming small day-to-day events into great adventures. Excellent starting point for us to think about the relationships — even more complex in these frenetic internet times — between childhood, media and consumption.